Google is a mystery. It’s a frustrating, exciting, depressing and exhilarating mystery that can drive you mad. Every website is different and what works for SEO one day may not work the next. When your site plateaus or rankings stagnate, it can be disappointing, but there are some things you can do to get it moving again.
Work on the Little Things
There are more than 200 factors Google uses to determine search rankings. While we know backlinks, keywords and content are major contributors, don’t forget about all the rest. There are many small things a site can do to optimize your website as a whole.
ALT tags on photos, meta descriptions and page titles, and page speed improvements are all small items that don’t take a lot of time, but Google will notice. If you’re stagnant and need to get things up and running again, then work on improving the little things.
A site audit is the perfect way to find out exactly what types of small SEO issues your site has. We offer a free website audit here.
Change It Up
When the tried and true tactics you’ve been using stop working, then it’s time to look at new avenues. Google changes all the time and so should you. This is why analytics and constant vigilance of traffic and rankings is imperative.
You’ll notice week to week and month to month how everything changes. When you go a few weeks without a ranking change, good or bad, and you want to create forward motion, then try something different.
For example, if you’ve been working on optimizing product descriptions with a specific keyword, then try using it in a blog post. Link to your optimized product or category pages and you’ll likely see movement.
You can’t be afraid of change when working on SEO. SEO is change. It’s the nature of the game.
Work on new Keywords
It’s easy to get fixated on specific keywords and SEO them to the max. This works well for a while, but eventually the rankings may stagnate. You’re competing against big brands, local competitors and more. Everyone is optimizing for the same thing.
Instead, focus on different keywords and variations of your preferred keywords. Long tail keywords have less search volume, but also less competition. Optimizing for this can help improve rankings for that keyword and potentially for the primary keyword as well.
Keywords are an important part of SEO, but don’t focus on one set constantly. There needs to be a variety. Keep an eye on rankings and look for new variations that might help boost traffic.
Almost every website goes through a period like this. Don’t keep doing the same old tactics. Change things up and try something new. You’ll be on your way to a better rank in no time. If you’re interested in learning more about SEO, then feel free to check out our SEO page or our many blogs.