The need for social media marketing by small business owners and entrepreneurs is imperative to the growth of a business in today’s society. While it may seem that the best way to market your business is to stick to one type of advertising or marketing strategy, don’t be fooled! Restaurants, along with other small businesses, use sites like Facebook to grow their client base. However, it’s also beneficial for PR Companies and entrepreneurs to rely on social media for brand recognition or personal recognition. Just about every type of business, and business person, can find use in a well ran social media marketing plan. The days of only marketing your business or product on paper are long gone!
Use Social Media to Reach and Engage with Customers
Local small businesses, such as restaurants, can make great strides in the way of growing their customer base by using social media to reach and engage with customers. The percentage of businesses using social media to engage with customers has increased in recent years. It’s hard to justify not using social media to reach out to new customers. After all, your competitors are most likely using social media!
People Follow Brands
Who do people actually follow? A great deal of people use social media sites like Facebook and Instagram to follow celebrities, but an even greater number are following their favorite brands. This proves that many businesses can only improve their online impression by being active on social media. Potential customers are looking for quick and fun ways to reach out to their favorite businesses. They want to engage with businesses about sales and specials without picking up the phone or driving to the establishment. Time is money for your customers, which means time is money for your business as well!
Not Just for Restaurants and Retail Stores
How can social media help those in specific businesses where you need to sell yourself rather than a product or service? The marketing strategy for those looking to sell themselves would focus more on helping your next potential clients to understand why YOU are the right person for the job. Social media is a great tool for name or brand recognition because it allows you to get your name or your business name in front of customers. You can use social media to remind future customers or clients why you do what you do and why you are the expert in your line of work.
If It’s Not Broke, Don’t Fix It
It is important to ensure that your business is using the RIGHT method of social media for your business, and that it is being managed properly to ensure the best return from your customers. From a business standpoint, it is easy to go along with the old saying “if it’s not broke, don’t fix it”. While the use of traditional marketing may not be broken, it can certainly be improved to run more efficiently with the use of social media management.
Time, Money, Growth
Many business owners use the argument that social media costs too much, or they don’t feel the need to spend money on “that sort of thing”. Well, social media is only a waste of money if it is not done correctly and consistently for the business. Not to mention, it can actually be a very inexpensive way of getting your company or brand name online, as well as advertising to the correct audience. If the account is being managed on a regular basis, it opens up the possibility for growth on many different levels. It can be tough to take time away from your busy schedule to dedicate to business social media accounts, but it is not a waste of time! In order to focus your attention on growing your businesses, it may be a wise choice to look into a marketing manager for your company. A Social Media Marketing Manager is able to dedicate their time not only to your accounts, but also to the research needed to keep the account running well.
You will see that all business types can benefit from dipping their toes in the social media marketing waters. This includes everyone from a small local business that is looking for new customers to try their product, to the newest band in town that is looking to make their name stand out. Social media accounts with the proper management will continue to improve over time. Businesses that stick with traditional marketing strategies, such as focusing only on newspaper and radio ads, will find that the lack of a social media presence can be detrimental to their success. They will find that their largest rate of improvement will be received by stepping out of the box and trying ‘new things’ with social media marketing.