When people want more traffic and conversions to their website, they tend to look at Pay Per Click, Social Media, and other outlets because there’s faster engagement. You put a PPC ad on Google and within minutes, you’ve got a conversion. You create a Facebook post and within a day, you’ve got likes and comments.
SEO takes weeks or months to truly take effect and it’s always changing. What works for one client may not work for another, but we won’t know until we try. We spend hours going over data about keywords, ranking, traffic, and popular pages. SEO isn’t easy, but it’s necessary. Search will always be king.
“Does my site need search engine optimization?” Google handles 40,000 search requests every second, which translates to about 3.5 billion searches a day. How many of those go to your site?
When you type in a keyword for your site into Google and see your name at the top, that’s SEO. When a blog post features in a Q&A or knowledge box above the search results, that’s SEO.
The More Things Change, The More They Stay The Same
Google’s algorithm presumably takes more than 100 items into consideration when generating search results. SEO professionals know that authoritative and relevant content that has naturally occurring keywords help your website rank well. How do we know? Google told us.
The mega-company keeps its algorithm information close to the vest, but content has always been the most important aspect. Even when you could spam keywords on pages more than a decade ago, Google wanted searchers to get the best information. They’ve just finally got to the point where they can do it…for the most part.
It’s not about gaming the system, but creating the best content for searchers. If you want to rank well, then you need to do it better than the competition. SEO professionals determine the best keywords for a given article or page content. We take the time to craft content that answers people’s questions, informs them and includes keywords in places the Google bots will notice.
Digging Deeper for Nuanced SEO
As I said, content is a large part of SEO, but it’s only one part of many. If you’re not doing all parts, then you’re missing out. We create keyword lists based on search volume and competition to determine what would be the best ones to use.
It’s subtle but can make a big difference with SEO. We make sure the keywords we choose fit naturally with the content topic whether it’s a blog post or a product description.
We examine your photo alt tags to make sure they’re optimized. We encourage sharing posts on your social media to expand the reach of the content. We make sure you don’t have too many H1 tags on your page. It’s all the subtle and nuanced SEO that make it look simple but can have an overall impact on your search engine rank for many different search queries.
SEO is Expanding
In the beginning, it was all about keywords. Google changed and it was about keywords and backlinks and then content. As Google’s algorithm grows and becomes more complex, SEO grows and becomes more complex.
We consider search intent and user experience to help increase traffic and leads to your site. How is your sales funnel? Does your website service them at all levels? Can you use gated content to bring someone further down the sales funnel and commit to your product or service?
Do your blog posts inform people early in the decision process, so they come back to your site when they’re ready to buy? SEO takes all of this into account and creates a strategy to maximize it for sales and conversions.
Does My Site Need Search Engine Optimization?
What it all comes down to is are you happy with the amount of traffic and conversions your site gets from organic search like Google, Yahoo and Bing. If you’re happy, then you don’t need it. Every person’s idea of perfect growth is their own, so if you’ve hit it, then congratulations.
If you aren’t and want to see more traffic to your site or if you’re tired of seeing your competitors at the top of the search pages, then you know the answer to “Does my site need search engine optimization” already.
If you want to learn more about SEO or some of the other services we offer, check out some of our other articles.