When people want more traffic and conversions to their website, they tend to look at Pay Per Click, Social Media, and other outlets because there’s faster engagement. You put a PPC ad on Google and … [Read more...]
The Role of Voice Search or “Alexa. Will You Become My Robot Overlord?”
Hollywood has told us time and time again that robots take over the Earth. The Matrix, Terminator and countless others paved the way for AI paranoia…and yet I have two Amazon Echos in my … [Read more...]
How Do People Use Google and Why Is It Important?
If you’re like the millions of others in the world, when you want to know something you use a search engine. It could be something fun like “What’s the best bowling alley near me?” to something more … [Read more...]
The Basics of Google Analytics
Have you ever had one of those nightmares where you wake up screaming, drenched in sweat and have the urge to run away from the Big Bad coming to eat you? That’s how most people feel when they see … [Read more...]
Direct Traffic and Dark Social
Dark Social. It sounds ominous. You’re walking down a dimly lit hallway and get jumped by a talkative monster that attacks with sharp barbed words. EEEEEK! Dark social is actually an important aspect … [Read more...]
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