Now that the holiday rush is over and we are all getting back into our usual routines or working to meet our resolutions, it’s a great time to focus on your website. Website trends come and go as quickly as New Year’s gym resolutions. However, there are some things you need to do to update your website. These are trends that are here to stay and that every website should be following.
1. Does Your Copyright Year Say 2019?
If you want to learn about SEO or voice search, feel free to explore our site. It may seem minor and not important, but the reality is that your copyright date on your website says a lot to customers. For starters, it tells customers when you last made any updates to your site. A very old copyright date could turn potential customers away. E-commerce stores especially should update their copyright date yearly to show customers that they are still an active business. Shoppers tend to stay away from e-commerce sites that haven’t been updated in the last 3 years or more. Making this simple change at the start of each year also shows customers that your site matters to you and you care enough to update it.
2. Update Any and All Trust Badges
Do you have trust badges from on your website from more than a few years ago? Believe it or not, that could be affecting your conversions. Just as your copyright date speaks volumes to your customers, so do your trust badges. Show your customers you care and restore their trust with updated badges!
3. Never stop testing
Want to improve your conversion rates, but not sure how? Start with some A/B testing, which can increase your revenue without a large price tag. The great part of A/B testing is that it shows you where your audience is getting stuck or leaving before converting. You can then take that information and make changes accordingly. You may find that simple changes make a big difference to your customers. You can start with different images, different colors, minor layout changes or re-worded content. Keeping in mind that when making changes it’s best to start small and work on one change at a time to see what works and what doesn’t. After you make any changes, big or small, test again!
4. Mobile Devices are Your Friends
Mobile is not the future of the internet anymore because it’s already here. Your website needs to be mobile friendly right now (test it here). Not only do mobile-friendly websites rank higher on Google, but they also convert better. Being mobile friendly is not negotiable in 2019. Mobile usage continues to increase, so if you’ve seen a decrease in mobile traffic to your website it’s because you’re not ranking well on mobile search. Time to get your mobile users back!
5. Security is Required
Another requirement for 2019 is a secure website. Chrome, the world’s most popular browser, warns visitors that your site is not secure and other browsers are starting to do the same. Switching to HTTPS will boost your search rankings and conversions. It will also improve your reputation and customer trust. What are you waiting for? Secure your website now.
These simple updates can make a huge difference to your conversion rates and leave a positive lasting impression on your customers. Keeping up with industry trends may seem a little intimidating. But rest assured – our superhero team of website developers is ready to help you! Contact us today with any website or marketing needs.