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Search Engine Marketing Services

As it exists now, All Web Promotion came together in April of 1999 and since then has come leaps and bounds in innovating quality Search Engine Marketing and Internet related services. Let us be perfectly clear and say that we are NOT a one man operation that created a website and works out of one's basement. We are NOT a company that takes advantage of unsuspecting customers. All Web Promotion is owned by Malcolm Group, Inc. which is based in Chicago, Illinois.

Over the years we have had the opportunity to assist many of today's most successful Internet merchants with their website design and marketing efforts. As of today, our clients range from small proprietors to large corporate companies with and all sizes and markets in between. In fact, some of our clients are other Search Engine Marketing firms that enlist our services for larger and more complex projects.

We offer the following Search Engine Marketing Services:

Search Engine Optimization Service

Search engines are one of the primary ways that Internet users find websites. That's why a website with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.

In particular, submitting to search engines is only part of the challenge of getting good search engine positioning. It's also important to prepare a website through search engine optimization. Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.

[ Additional Information ] Pay Per Click Management Service

Pay-per-click is fast becoming the standard for obtaining guaranteed and fast positioning in the top search engines. Pay-per-click web promotion not only allows you to quickly reach over 75% of all Internet users, our statistical paid inclusion methods used for selecting advertising keywords will maximize the return on your advertising investment.

We will log into your account and monitor and manage your bids. You must either be on a Direct Payment program with each pay-per-click engine to ensure your account does not run out of money or have an account set up with us and we will fund your account.

[ Additional Information ] ROI Conversion Tracking Service

Unless you track and analyze the results of your marketing campaigns, you will never find out if it is performing to its potential and whether it can be further tuned to get you a better return on investment.

Understanding the return on your online marketing dollar is crucial when developing a successful long term search engine and Internet strategy. All Web Promotions' ROI Tracking services will allow you to compare your Pay Per Click campaigns by keyword or by engine and even has the ability to track other types of actions such as those from email marketing campaigns, online submission forms, online product requests, downloads, and so on.

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Click Fraud Monitoring Service

Click-Fraud, in general, is when a business receives invalid clicks on paid listings by a competitor or individual who has no intention of using the website's services. Click-Fraud may occur from competing advertisers or simply individuals just wanting to harm or frustrate others. What typically happens in all pay per click engines is that where people are making money, there is some form of monetary predation. So in a nutshell most advertisers experience some form of click fraud, even if on very low levels.

We at All Web Promotion take Click-fraud pretty seriously for your benefit and for ours. For this reason we have surpased our traditional marketing divisions to include a click-fraud monitoring and protection team. With each click, our Click-Fraud monitoring service helps to ensure that you maximize your return on your marketing spend and that your competitors don't waste your PPC funding by repeatedly clicking on your paid listings.

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Keyword Research Report Service

Why guess at the top search terms to target on your website? All Web Promotion's Keyword Research Report entails a detailed analysis of the most popular keywords for your website. Our report consists of a list of popular keywords (based on the number of monthly searches) and is geared at helping keep your search engine optimization and pay-per-click marketing campaigns on track.

Your search engine marketing strategy needs to focus on relevancy and your keywords should reflect terms that your average customer would use. When you use a search engine to find products, services, or information, you may start out with a general search. As you learn more, and come closer to making a purchase decision, the words you type into the search engine will get more specific to hone in on exactly what you are looking for.

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