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Malcolm Group of Chicago Launches
Web Site Optimization Services: All Web Promotion

Oglesby, IL., December, 1999 -- A new company specializing in web site and search engine optimization services has been launched by the Malcolm Group, Inc. of Chicago . All Web Promotion is targeted for small to medium-sized companies who want to optimize their web site to secure a high ranking position in the Internet search engines. All Web Promotion has offices in Chicago and Oglesby, Ill., and Point of Rocks, Maryland.

“Creating a web site and optimizing its potential are two different issues,” explains Michael Roebuck, General Manager, All Web Promotion. “To have your company be successful with the Internet audience, you have to do more than put up a web page. To get noticed on the Internet, it is key that your company’s web site be programmed in a way that will assure it is pulled up as one of the top 30 choices in a search engine. At All Web Promotion, we guarantee that high ranking position.”

The services that All Web Promotion provides to clients include:

  1. optimize the HTML programming of the web site to enable high ranking results;
  2. key word analysis and research to identify what is popular with target audience and what the competition is using;
  3. instill page cloaking techniques which protect the company’s source code and its search engine ranking; and
  4. a continual effort to optimize the key words which will bring the company (product or service) up in the top 30 matches of a search engine.

All Web Promotion works with the client and its established web site on an on-going basis to guarantee that the search engine placement remains in the top percentage.

With four years of experience in promoting and creating web sites, All Web Promotion is well versed in the high-tech techniques and programming elements needed to make a company’s web site marketable and highly accessible to its target audience. All Web Promotion has already created or redesigned more than a dozen corporate web sites and has been successful in optimizing web sites for clients such as Badge-A-Minit (a manufacturer of do-it-yourself button making machines and accessories), Best Impressions (a direct marketer of advertising specialties) and (a place where Stevengraph and Antique collectors can collect).

As Roebuck explains, for anyone that has ever used a search engine on the Internet, the response: “Matches Found: 11,027,883, Here is 1 thru 20” is a familiar sight. For a company to be successful and marketable in reaching its target audience, it needs to be linked to a high ranking position in such a search engine function. Otherwise, you will lose your audience if they have to keep clicking deeper into the “matches found” to find your information.

Michael Roebuck is a member of the International Webmasters Association and the HTML Writers Guild. He has worked with the Malcolm Group for over five years and most recently served as marketing director for Badge-A-Minit.

For more information on All Web Promotion, please call toll-free (888) 883-9462 or visit its web site at

The Malcolm Group, Inc., based in Chicago, Ill., is a diversified company involved in a variety of businesses, including three marketing communications agencies, a mail order advertising specialty company, a button machine manufacturer, as well as farming and real estate ventures.

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