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Featured In Grammy Award Gift Bags

Oglesby, IL., February 14, 2006 -- White Trash Palace’s Michelle Lamar has had her own unique line of jeans, Second Chance©, selected to be given as one of the gifts for the coveted GRAMMY® Award gift bags.

In addition to Second Chance jeans, Lamar also carries humorous products that include “tacky but fabulous” gifts and T-shirts on her web site, which was developed by Yahoo! Store design firm All Web Promotion. “It’s a lot of fun to work with a company that has such a great theme to it,” says designer Kelly Wilson. All Web Promotion is best known for it’s work with Skin-One, Globalcom, Rover Plus Nine, Badge-A-Minit, and Best Impressions, who has recently benefited from a site redesign.

Since teaming up with All Web Promotion, Michelle Lamar has had a place for her products to call home. Working together, a website was created with unique content, sleek clean design and easy navigation. Visitors will be able to find Second Chance© jeans, which are the creation of Lamar. She thought of the idea when she couldn’t part with her beloved pair of Levi’s. So worn in by this time, she patched some with fabric and left others as is. The hem then gave out, to which she added fabric to the bottom to complete the look and embellished them with Swarovski© crystals. After receiving many compliments on her unique jeans, she decided to begin her own line.

Now selected by Distinctive Assets and the Recording Academy to be a part of this years gift bags, Lamar stated “Being asked to put these jeans in the GRAMMY® Award bags is awesome. Just for the GRAMMY® Awards, we refurbished all vintage Levi’s. We use all kinds of different jeans for our line but I wanted to do all Levi’s for the GRAMMY® awards. All the celebrity gift bags will have a pair of jeans with the understanding that they can exchange the GRAMMY® jeans for another size. We are really excited about the GRAMMY® awards but it is all a little surreal.”

The GRAMMY® awards will take place on February 8, 2006 at the Staples Center in Los Angeles.

All Web Promotion is a firm that in addition to Yahoo! Store web design also excels in Search Engine Marketing services. As part of their commitment in keeping up to date on the latest trends, techniques and ideas, All Web Promotion works very hard on communicating with other Yahoo! Store designers and Yahoo! itself by making yearly trips to the Yahoo! complex. There they attend seminars and meetings with fellow designers and Yahoo! staff members and discuss ways to improve the success of their clients and the success of Yahoo! They are a division of Malcolm Group of Chicago. For more information please visit their web site http://www.allwebpromotion.com.

In addition to Second Chance jeans (http://www.secondchancejeans.com) the White Trash palace also has a large collection of humorous t-shirts, jewelry and gifts. For more information and to read the White Trash Moms blog, please visit http://www.whitetrashpalace.com.

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