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Frequently Ask Questions (FAQs)

Welcome to the All Web Promotion's frequently asked questions and answers page. We understand that subjects of web site design and marketing is a new territory for many people and have outlined some of our commonly asked questions. We hope that this FAQ page becomes a valuable source of information for you.

If by chance your question is not among those listed, please feel free to contact us directly by reviewing the information found on our "Contact Us" page or by simply filling out a web-form on our "Request A Quote" page. In either case, a representative will be available to answer your questions in a very timely manner.

For your convenience we have supplied the following category links so that you may find the information your looking for with out hesitation.

General All Web Promotion FAQs

What is All Web Promotion?
In short, we are a Search Engine Marketing and a Yahoo! Store website design firm. We provide quality services to many of today’s online merchants and work hard to develop the resources and services needed to make the necessary productive strides when directing our clients toward Internet success. As a team, we take great pride in ensuring that our customers are treated fairly, efficiently, and honestly.

Where is All Web Promotion located?
We have 2 offices, and both are within the United States. Our main office resides in Oglesby, Illinois and our second office in Point of Rocks, Maryland.

How long has All Web Promotion been in business?
As it exists now, All Web Promotion came together in April of 1999 and since then has come leaps and bounds in innovating quality Search Engine Marketing and Internet related services.

How many employees does All Web Promotion have?
All Web Promotion currently has 11 full-time employees, each highly trained in their area of expertise and dedicated to serving our client’s individual needs. For more information on the individuals that make up our team, please visit our "Meet Our Team" page.

What are your office hours?
Our normal business hours are 8am to 4:30pm Monday - Friday (Central Standard Time).

Will All Web Promotion abuse our company’s contact information?
You have our personal guarantee that all information that we collect, whether it be from a form, a phone conversation, an email, or any other way of contact, will not only be kept private, but will only be used in further communications regarding your request for services. For more information on our policies please visit our "Privacy Policy" page.

General Search Engine Marketing FAQs

What is Search Engine Marketing?
Search engine marketing in it's simplest form is an Internet marketing strategy that leverages search engines to drive relevant traffic to one's web site. The overall goal with a search engine marketing campaign is to attain top search engine positioning for the keywords that best represent the products and services you sell.

What kind of Search Engine Marketing services does All Web Promotion provide?
Currently, our primary search engine marketing services include 3 Search Engine Optimization packages (SEO Intelligence Report, Standard SEO Package, and Premium SEO Package), and Pay Per Click Management.

What are the primary differences between Search Engine Optimization and Pay Per Click?
Search engine optimization (SEO) is a marketing strategy that targets a search engine's organic search listings and is the process of combining proven techniques, such as those used in web site design, layout, HTML programming, and web site submission with a thorough understanding of what the top search engines are looking for.

Pay Per Click advertising (PPC) on the other hand is a marketing strategy that targets a search engine's sponsored listings and is a process of managing multiple variables such as a monthly budget, costs per click, positioning, competitors positioning, and ad copy in a way that delivers the very best results for your ad spending.

What are Organic listings?
Organic listings are those listings that the search engines have found relevent for a particular search query. These listings can been influenced through search engine optimization services.

What are Sponsored Listings?
Sponsored listings are those listings that are purchased. These listings, in most cases, are found above organic search listings and are determined by the monetary amount each advertiser is willing to pay (per each click).

Should we have a Search Engine Optimization and a Pay Per Click campaign?
Absolutely! Taking advantage of every opportunity to reach your audience is not only a smart, but a good business practice too.

How will Search Engine Marketing benefit our company website?
Search Engine Marketing in general has the ability to deliver large amounts of targeted search engine traffic because, unlike other advertising, your website’s listing will only appear if the query is some how relevant to the products and/or services you provide.

In addition, Search Engine Marketing can be used as a branding tool and integrated in with your other marketing ventures.

Search Engine Optimization FAQs

What is Search Engine Optimization?
Search Engine Optimization targets organic positioning and is the process of combining proven techniques, such as those used in website design, layout, HTML programming, and website submission with a thorough understanding of what the top search engines are looking for. Search Engine Optimization is dependant on the search engines and their ability to find, index, rank, and re-rank websites.

What are spiders, crawlers, and robots?
Spiders, crawlers, and robots are all terms used to describe a search engine’s tool for finding and indexing websites.

How many pages on our website should we optimize?
Every page on your website is an opportunity for you to target search engine traffic and therefore we recommend that you take advantage of this and optimize every page within your website.

What are the benefits of having All Web Promotion assist in our website Optimization?
Well, first of all we maintain a professional staff of highly-trained search engine optimization account managers. We have the knowledge and the resources needed to get your web site’s optimization off the ground, and to maintain it for high positioning month after month.

In addition to that, our staff has a firm belief in quality web site promotion and avoids the use of "spam-like" or "unethical" Search Engine Optimization techniques. For this reason, our team will frequently attend search engine related seminars where we are constantly updating our training and ensuring that we are only practicing safe Search Engine Optimization techniques.

We are managing our own Optimization campaigns, can All Web Promotion take control?
Yes. If you are currently maintaining your own Search Engine Optimization campaigns, but would rather outsource the maintenance to us than we can certainly accommodate.

Is there a limit to the number of keywords we can have?
We have no minimum or maximum keyword limitations. We will manage as many keywords as necessary to make your Search Engine Optimization campaigns successful.

Can All Web Promotion guarantee me top organic positioning?
No. We can not, nor any other Search Engine Optimization company, guarantee top organic positioning. Organic positioning is determined solely upon the search engine and its relevancy algorithm.

How long will it take before we see results?
Indexing and positioning is dependant on the search engines and their ability to find, index, rank, and re-rank websites so there is no definite answer.

On average we estimate that it will take anywhere from a month to two months (pending on each particular search engine) before your website is found and properly indexed. In addition we estimate another half month to a month before we begin to see positive results.

It is important to remember that there are many variables that may affect this timing, a few being the particular industry that your company is in and the competition that your keywords are up against.

Can All Web Promotion provide us with Search Engine Optimization references?
Yes, upon request we can provide a list of references of a few of our current Search Engine Optimization clients. Please note that we may not be able to provide you with detailed “client-privileged” information such as budget, monthly or yearly costs, keyword search phrases, and marketing goals or strategies.

Pay Per Click FAQs

What is Pay Per Click?
Pay Per Click advertising targets the sponsored listings and is a process of managing multiple variables such as a monthly budget, costs per click, positioning, competitors positioning, and ad copy in a way that delivers you the best results for your ad spending.

How much does each click cost?
This is really an open ended question and depends on multiple variables such as the amount that your willing to pay for each click, the positioning that you want to attain, the number of listings your competing against, but mostly your overall monthly budget.

In general, clicks will cost anywhere from $0.05 to $100.00 or more. We recommend that you set a monthly budget and allow us to manage your campaign accordingly. With this type of custom management, our account managers will be able to place you in the best positioning possible at any given day throughout the month without over-spending.

What are your Pay Per Click monthly fees?
Our monthly Pay Per Click fees are $199.00 plus 15% of your total monthly search engine spending.

Is there a limit to the number of keywords we can have?
We have no minimum or maximum keyword limitations. We will manage as many keywords as necessary to make your Pay Per Click campaigns successful.

How much should we budget each month for Pay Per Click advertising?
This again depends on many uncontrollable factors such as the industry your business is in and its competition, not to mention any specifications that you desire (for instance your company may want to be in the top 3).

Our suggestion is to initially budget what your company can afford to and update it as we move forward. Our account managers will perform all of the research necessary and provide you with a selection of appropriate keywords. We will then maintain each with the best possible positioning allowed by your budget.

We are managing our own Pay Per Click accounts, can All Web Promotion take control?
Yes. If you are currently managing your own Pay Per Click campaigns, but would rather outsource the management to us then we can certainly accommodate.

Are our Pay Per Click campaigns managed over weekends and holidays?
Yes. You can rest assure that your Pay Per Click campaigns will be monitored and managed 24 hours a day, 365 days a year without hesitation.

Does All Web Promotion write and test ad copy?
Yes. At no additional costs, our team of account managers will prepare and test multiple ad copy to maximize your click-through rate.

Can All Web Promotion assist in increasing our website’s sales.
Yes, but only to a certain extent. By taking advantage of our Search Engine Marketing services you can increase your web site’s overall traffic, but you must have a marketable product that people are actively searching for to purchase.

In addition to that, you really need to maintain a website that best suits (looks and feels like) the products and services you sell. We will always do our best to inform you of anything that may be potentially harming your Internet success, but in the end our responsibility is to provide you with the best in search engine traffic.

How long will it take before we see results?
Unlike Search Engine Optimization, paid listings will appear within minutes of going live. Overall, we do our best to maintain a 2-day turn around from the time you say “go” to when we are actually ready to go live. This time is dependant on the amount of interaction needed between both parties and possibly the search engine’s editorial team.

What are the benefits of having All Web Promotion assist in managing our Pay Per Click?
The primary benefits from having our team manage your company’s Pay Per Click campaigns is that in the end it will save you time from having to learn and manage your acounts daily. We are experts in our field and have the knowledge and resources needed to manage and maintain your Pay Per Click promotion.

Generally speaking, Pay Per Click campaigns require hours of weekly (pending on the industry it could be daily) attention. One must constantly monitor bids, position changes, as well as cost and sales data to ensure that your efforts remain profitable. On top of that, we are always tweaking portions of our client’s campaigns to maximize their website traffic and most times this requires researching or testing new techniques.

Can All Web Promotion assist in the ROI tracking of our Pay Per Click campaigns?
We do have a ROI solution that will allow your company to see first hand which of your Pay Per Click keywords are generating sales and which are just costing you money without providing any sort of return. This is a service provided outside of our Pay Per Click Management service and therefore is subject to additional fees.

Can All Web Promotion provide us with references of current Pay Per Click clients?
Yes, upon request we can provide a list of references of a few of our current Pay Per Click clients. Please note that we may not be able to provide you with detailed “client-privileged” information such as budget, monthly or yearly costs, keyword search phrases, and marketing goals or strategies.

ROI Conversion Tracking FAQs

What is ROI Conversion Tracking?
ROI (Return on Investment) Tracking is analytics service we offer which allows us to track your company’s Pay Per Click campaigns right down to the sale. We will be able to tell you which keywords are bringing in business and which are just costing you money with absolutely no return.

How much does All Web Promotion’s ROI Conversion Tracking service cost?
Our ROI Tracking service is $199.99 monthly with a one-time set-up fee of $99.00. These fees will include the set-up, monthly management, and weekly reporting of your ROI statistics.

Can we also track specific banner ads or other specific advertising?
Absolutely. In fact, we recommend that you track everything that you can. Every banner ad, newsletter ad, direct mailing, search engine listing, or any other online marketing that you do can and should be tracked separately.

Can we track things other than just closed sales?
Yes. In some cases, your marketing effort can be considered a success even if the visitor does not buy. If they have filled out a "Request for information" form, or have downloaded a demo or trial from you, that can be just as important as a true sale. Our tracking service will report activity on any specific pages of your website.

Do we need to be a PPC client to enroll into All Web's ROI Tracking program?
Absolutely not. Our ROI Tracking service is a stand alone service and we will be able to set-up and track your company’s Pay Per Click activity regardless if you’re a client of ours or not.

What changes will All Web Promotion make to our website?
We promise that no visual changes will be made to your company’s website, but, we will need to add our tracking JavaScripts and other tracking parameters on to your website. Again, these elements will not affect the look or layout of your website.

Yahoo! Store Website Design FAQs

What is a Yahoo! Store website?
A Yahoo! Store website is an e-commerce platform in which an online merchant is able to sell their products through a secure and dependable shopping cart system.

Are your website fees a one-time fee or monthly?
We offer website package solutions that are geared around the different needs of our individual clients and therefore our design fees are one-time only. We can provide additional work after our initial design and will charge at an hourly rate.

What are your fees for designing a Yahoo! Store?
First of all, we offer a variety of website packages that are made available for every budget, which include a $299 website package, a $499 website package and a $999 website package. In addition, our Yahoo! Store design team is completely capable of working and making changes to an existing Yahoo! Store and will do so at an an hourly rate.

What are Yahoo’s fees for setting up and using the Yahoo! Store shopping cart?
Yahoo! provides 3 Merchant Solutions packages and pending on the package you choose you will be subject to different additional fees. For more information of Yahoo’s shopping cart fees, please visit Yahoo!'s "merchant solutions" page.

What are the requirements to open a Yahoo! Store web site with us?
Your Company needs to have purchased a Yahoo! Merchant Solutions package and have opened a Merchant Account. The Yahoo! Merchant Solutions package included everything you need to sell online including a Domain Name, a Yahoo! Store, Business E-mail, and Web Hosting through Yahoo!.

What are the benefits of using a Yahoo! Store?
A Yahoo! Store offers a variety of great tools and features that are both easy to use and are much needed to properly manage and maintain a successful online business. A few of these features include order management solutions, gift certificates and coupons, automatic order confirmation, credit card verification tools, statistic tools and promotion options.

How long will it take for you to design our company’s Yahoo! Store Website?
We estimate a turn-around date of about 2-3 weeks. Please note that a website completion date is dependant on your company’s individual design needs and the website package that you company chooses.

We currently own a Yahoo! Store, can All Web Promotion assist me with design changes?
Definitely. We have lots of experience in website redesigns and with adding small design changes to an existing store.

Can All Web Promotion assist us in developing additional graphics for our new store?
Yes, we sure can. In addition to creating your website's basic deisgn and layout, our very talented graphic design department has the resources needed to custom develop website logos, headers, and other specialty graphics specifically tailored to fit your needs and to improve the overall theme of your website. For more information, please visit our "Graphic Design Solutions" page.

Does All Web Promotion provide additional Yahoo! Store training?
Yes. We can train you on an individual basis at an hourly rate, or you can sign up for an Interactive Webinar as we go through the steps of setting up a Yahoo! Store and also answer questions. For more information, please visit our "Yahoo! Store Design Webinar" page.

Can All Web Promotion or Yahoo! provide hosting solutions for our new website?
Yes. When you sign up for a Yahoo! Merchant Solutions account, your Yahoo! Store will be hosted on Yahoo!’s servers, which are very secure and reliable.

In addition to Yahoo!’s free hosting solution, All Web Promotion can offer you additional hosting packages if needed.

Can All Web Promotion help market our Yahoo! Store once it is completed?
Yes. All Web Promotion is completely capable of designing and marketing your website. In addition to designing Yahoo! Stores, we also offer a variety of full service marketing services including Search Engine Optimization, Pay Per Click advertising, and Email Marketing.

Can All Web Promotion provide us with Yahoo! Store Website Design references?
Yes, upon request we can provide a list of references of a few of our current Yahoo! Store website design clients. Please note that we may not be able to provide you with detailed “client-privileged” information such as budget, monthly or yearly costs, and specific design goals or strategies. In addition, we ask that you please review our "Yahoo! Store Website Design portfolio" page.

Graphic Design FAQs

What does All Web Promtion charge for graphic design services?
Our graphic design fees will vary per project, but for the most part, we have specific pricing for many different elements such as logos, website headers, and custom navigation. In addition, for unique projects not directly related to our graphic design services, please visit our “Graphic Design Solutions” page.

May we talk to a graphic designer directly?
Yes, and we encourage our clients to do so. You will be given every opportunity to relay your creative concepts and design needs on to a qualified and talented graphic artist both before and during the project.

What is the turn-around time for our design project?
In general, a completion date will vary depending on many factors and for this reason we suggest that you speak directly with our Graphic Design department for a completion date that is specific to your individual project. A completion date will be affected by the type of graphic that you are requesting as well as the number of feedback/revision cycles that are needed to complete your design order.

How many revisions are we allowed to make?
Each project will be subject to its own revision limits, but for the most part we will adjust and tweak your project until we arrive at a suitable design. We are all about satisfying your graphic design needs while maintaining affordable rates. However, once you approve a final design, re-opening an approved design order will incur an additional service fee.

In which file format will we receive our graphics?
We have a couple of options that you can take advantage of. We can place your graphics on CD ROM (and mail it), email them to you minutes after they are finalized, or if upload them to your server or website.

In addition, All Web Promotion’s Graphic Design team can supply your graphics in a variety of different digital formats including GIF, JPEG, BMP, TIFF, EPS, PSD, AI, PDF, or PSP. All design files will be provided in a CD-Rom. Email attachments will be sent as well. If you are in need of a specific format and one that is not listed, please ask and we will do our best to comply.

Do we own the copyright of the work All Web Promotion does for us?
All of the graphics that we create for you are royalty and copyright free... meaning that they're yours and yours alone to do with whatever you like.

Product Photography FAQs

Why should we use All Web Promotion's photography services?
Our team highly skilled photography team has the knowledge, experience, and equipment to take high-end photographs. We offer high quality, accurate digital photographs at pricing you can afford.

How long will it take All Web Promotion to photograph our products?
Our turn-around time is dependant on a couple of factors such as the number of photos to be taken and the types of photos you are requesting. In most cases we offer a 3-5 day turn-around.

What are royalty and copyright free images?
All of the photographs that we take for you are royalty and copyright free. What this means is the photographs we take for you are yours and yours alone to do with whatever you like. While this may seem obvious, the reason we bring it up is because with photography, by default the photograph is the copyrighted property of the photographer. We release all interest in these photographs when we deliver them to you.

Does All Web Promotion have limitations on product size?
No. We have the ability to accurately photograph with detail both small and large objects. If you can ship it, we can shoot it.

In what file formats will we receive my images?
We have a couple of options that you can take advantage of. We can place your photographs on CD ROM (and mail it), email them to you minutes after they are finalized, or if upload them to your server or website.

In either case we are able to provide you with several file formats that are suitable for either web use or printing, such as JPEG, Gif, TIFF, and PSD. If you are in need of a specific format and one that is not listed, please ask and we will do our best to comply.

Can All Web Promotion upload my photos directly to my website?
Yes, upon request, we are able to upload your photos to your website' server space as long as we are given proper FTP access or an account login and password if you’re a Yahoo! Store owner.

Does All Web Promotion use image editing software?
For the most part we do not use image editing software. We are completely capable of doing so and upon request we will, but our practice is to take high quality photographs, including those with pure white backgrounds, without it.

Can All Web Promotion provide us with samples of their work?
Yes. We maintain an up-to-date online portfolio and ask that you and your associates please review over its submissions. You can do so by visiting our "Photography Portfolio" page.

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